Skechers will fork over $40 million dollars to settle charges with the Federal Trade Commission that the brand lied to consumers when it claimed its Shape-Ups shoes would tone butt and thigh muscles and encourage weight loss. The settlement also involves the company’s Resistance Runner, Toners, and Tone-ups shoes.
Skechers billed its Shape-ups as a fitness tool designed to promote weight loss and tone muscles with the shoe’s curved “rocker” or rolling bottom — saying it provides natural instability and causes the consumer to “use more energy with every step.” Shape-ups cost about $100 and are sold at retailers nationwide. The FTC said that the shoe company fudged research results when it told customers that their Resistance Runner shoes increased “muscle activation” by up to 85% for posture-related muscles and 71% for glutes.
As a side note: no matter how out of shape you feel, you should never, ever, feel bad enough to wear shoes this ugly.